Revolutionising African smallholder farming through technology

Jehiel Oliver, founder and CEO of Hello Tractor, wants to combine African traditions, technology and agricultural activities to realise his vision for the future of farming. Hello Tractor is an agricultural technology company that connects tractor owners with...

AMPLIFIED STORYTELLING IN AGRICULTURE

Farming is seen as a dirty, job for the uneducated and is highly associated with the peasantry. We have seen many shy away from going into agribusiness because of these notions. Belief systems stop people from pursuing agriculture even when they are struggling with...

On tractors and animals

This week saw the announcement of the roll out of a stimulus package to farmers in the Joe Gqabi District in the Eastern Cape. The support focuses mainly on livestock, mechanisation and farm infrastructure on four farms. We are told that to date, all the planned...